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DIZYGOTIC Celebrates 420 with Another Cheech & Chong Collaboration

Project Alpha x Cheech & Chong: Next Shoe

PA221211

COLOR: Cobalt Blue/Hemp Brown

RELEASE DATE & TIME: June 1, 2023, 4:20 PM Pacific Time

RELEASE PRICE: $267

DIZYGOTIC releases the Cheech & Chong colorway of Project Alpha telling the story of the iconic comedy duo Cheech Marin and Tommy Chong's second movie in 1980: Cheech & Chong's Next Movie.

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Please use the credits in the descriptions for the below videos and photos

VIDEOS

"Cheech & Chong - Next Shoe" Teaser,

"Cheech & Chong's Next Shoe Full

"Cheech & Chong - Next Shoe" IG Vertical

"Cheech & Chong - Next Shoe" Reveal IG Vertical

PHOTOS

INSTAGRAM (4:5)

WEB (2:3)

PRODUCT (1:1)

MATERIAL STORY SCROLL

Key Facts of this Release

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  • The release features a similar color but mismatched materials with various elements belonging to the outfits worn by Cheech and Chong in their film "Cheech & Chong's Next Movie." 

  • the mudguards are designed with Cheech's blue dot shirt and Tommy's bandana with the exact same pattern as the ones they wore in the original film in 1980.

  • the heels are made of faux sheepskin and corduroy to showcase Tommy Chong's sheepskin vest and Cheech Marin's beanie in the movie, with Cheech & Chong embroideries in the center.

  • the real horsehair is used to reflect Cheech's second character Cousin Red's grey animal skin coat and red wild-looking hair. Cousin Red’s turquoise jewelry is evoked by the inclusion of a brooch.

  • A washed denim material is implemented all across the right shoe to pay tribute to Tommy's classic denim outfit in the movie. 

  • the velvet shoe lining demonstrates the symbolic fluffy car dashboard and the red curtains from the van in the movie.

  • The insoles are printed with Cheech & Chong's famous lowrider van decal, where the duo gained more respect by changing their original Copycat productions into a true warrior-angel in the movie. A kind message to friends and brethren alike is printed across both insoles.

  • A pair of "Ain't that a peach" napkin cloth inserts, which are inspired by one of the funny magic scenes performed by the duo, is included in the shoes.

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Product Description

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Project Alpha Cheech and Chong features an all-premium top-grain pigskin suede upper, with a perforated suede toe box and Cheech Marin and Tommy Chong embroideries reflecting their classic movie characters. The pair features a mismatched material design and also an asymmetrical design on the lateral and medial sides. The insoles also boast memory foam lining and their famous movie components on both insoles. Strobel boards above the midsoles come with mismatched logo prints. Mismatched color Vibram megagrip outsoles provide additional stability and durability. Each pair is handmade in Nectar Lab instead of an assembly line.​

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Accessories:

A pair of round hemp braided rope laces with logo aglets.

A pair of blue rope laces with logo aglets.

A pair of 3m reflective white flat laces with logo aglets.

A turquoise stone brooch.

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Thank you

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